Three ideas for the new fluo.lu
One message in all three: every institution is made of people, and FLUO tells their real stories. Each concept is a full homepage in French, Luxembourgish and English, built with FLUO's own photos and footage.
Concept 1
Lumière
"Fluo" means light. The logo orb is a sun. Scrolling turns night into day, and the light brings colour to the people in the photos.
Open concept 1 →Concept 2
D'Kaart vun de Geschichten
A journey across Luxembourg that starts in FLUO's home, Remich. The map flies to the communes and institutions FLUO works with.
Open concept 2 →Concept 3
Le Lien
Closest to today's fluo.lu: the same bright colours, brush arrows and topics, brought to life. A hand-drawn line ties the page together as you scroll.
Open concept 3 →New ideas inside the concepts
- "Propose a story": a commune or a citizen names a person whose story deserves a film.
- The process in plain steps, from the first coffee to broadcast.
- A client map: the communes and institutions FLUO works with, on one map of Luxembourg.
- MATTEN DRAN in one compact block: FLUO's podcast gets one short section, the rest of the site stays on FLUO.
Concept demos, 2026. Content: FLUO / MATTEN DRAN. Luxembourgish and French copy still needs a native proofread.